When Artisan contacted me to fix some coding issues that they were having with their e-mail newsletters, I had some time left over to come up with a few simple design ideas. The one that coordinated with their website more is the one they decided to use for their regular weekly e-mails and you can see it by clicking on the thumbnail to the right. They decided to use the others for special announcements and you can see those here:
When I took on these e-mail newsletters for MediaTec, they expressed an interest in having e-mails that really popped and stood out from the rest of the marketing messages that might end up in a person's inbox. These e-mails were also designed to coordinate with the brochures and other print items that were being produced for each event. Click on the thumbnail to the right to see the e-mail for their Breakfast Club event or click the links below to see some of the other e-mails I did for them.
When I redesigned the attendee newsletter templates for NMMA's Boat & Sportshows, I decided to go with a look that tied in with each show's website. There are different color schemes depending on if a show is a boat show, sport show, or sail show and the templates were also created without ticket art at the top for when messages needed to go out but tickets weren't on sale. A version was also created with a row of logos at the bottom for when a show had sponsorships. To see larger screen captures of the various types of templates, click on the image to the right.
NMPG had recently redesigned their print materials, so I created e-mail newsletters that went with the branding of the various practice areas. Each template would be going to a different audience, so it was important to keep them all simple so that they would be flexible. To see larger screen captures, click on the image to the right.
Discover Boating needed a redesign of their e-mail newsletters that were more eye-catching to increase click-through rates. I came up with a look with photos specific to each type of list and used code that was compatible with a wide variety of e-mail clients. To see larger screen captures, click on the image to the right or go to the link below to see the newsletter archives.
NMH had previously used newsletters with a similar header to these, but wanted them updated so that they would be easier to maintain in-house. A template also needed to be created for the Health Learning Center e-mails that had its own style, but with branding similar to the main NMH newsletter. To see larger screen captures, click on the image to the right.
When Family Office Exchange got a new logo and went through a rebranding, they asked me to create a series of e-mail templates that went with the new style, but had characteristics unique to each type of event. For example, I used red for their Fall Forum event mailings, whereas their webinars used blue. To see larger screen captures of the various types of templates, click on the image to the right.
Along with the main site for this product, I did the redesign for the e-mail newsletter and received a good deal of positive feedback from subscribers. The bulleted items were jump links to stories further down since these newsletters could get rather long. To see a larger screen capture, click on the image to the right.
"Just wanted to let you know that I enjoy the new CardLine format. I can quickly scan the highlights and then directly go to the items that are of interest to me. With the hundred or so e-mails I get each day, I can review Cardline easily and I appreciate that." - CardLine customer
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